About

Everyday Luxury had to begin somewhere

our story

Sportefit began with a belief that good sportswear should be within everyone’s reach. We wanted to make clothing that performs well, feels right, and lasts — without harming people or the planet.

Under Hafetra International, we design and produce apparel with integrity. Every piece reflects the skill and effort of people who value their work. Our focus is on quality, function, and thoughtful design that endures beyond seasons.

Fast fashion has turned clothing into waste. We work in the opposite direction — creating garments that stay useful and strong. Each collection is made with care, using responsible materials and production methods that respect both nature and the people behind them.

Our goal is to make sustainable, high-quality sportswear available in every corner of the world. Whether it’s an athlete, a student, or someone simply living an active life, Sportefit aims to serve them honestly and consistently.

What We Stand For

Our Mission

To create long-lasting, responsibly made activewear that supports movement, purpose, and sustainability. Our mission is to give everyone access to quality clothing they can depend on, made through fair work and mindful production.

Our Vision

To build a world where sportswear supports both performance and the planet. We envision Sportefit as a global symbol of trust — known for comfort, durability, and conscious design that uplifts people and protects the environment.

 

Sustainability

Sportefit sees sustainability as everyday responsibility, not a campaign. From the way our fabrics are sourced to how our packaging is handled, every step is designed to minimize waste and energy use.

Our materials are carefully chosen to balance comfort and environmental safety. We prioritize suppliers who share our ethics, reduce chemical use in dyeing, and ensure safe working conditions.

Reusability and recycling are central to our process. We continuously refine our designs to make garments that last longer and generate less waste. Each product represents a commitment — to responsible choices, fair employment, and the wellbeing of the communities connected to us.

Sportefit continues to evolve with one promise: sustainability will remain at the heart of how we grow.